DHAKA, BANGLADESH – Global digital lending platform The Social Loan Company (TSLC) recently appointed Shagorika Heryani as the Chief Marketing Officer. She will be reporting dire need to the company’s CEO Deepak Saluja.
A marketer with almost two decades of experience, Shagorika has built several culturally relevant brands. Her previous posting was as the Regional Head of Strategy for Grey Worldwide. In her current position at TSLC, she would be delivering a global impact brand designed to empower digital natives.
Calling Shagorika a multi-geography and multi-disciplinary expert with a proven track record in building leading brands and customer experiences, Saluja said, “She’s a unique talent who combines business savvy and operational excellence with a deep understanding of consumers and what motivates them. With our world-class product-team supporting her, she will help us extend and deliver on the purpose, positioning and promise of our brand. I am proud and excited to have her join my global leadership team.”
In an official statement issued by the company, Shagorika expressed her thrill about the chance to create and scale a purpose-led brand. “TSLC is driven to make financial freedom a reality for millions globally. The quality of thinking and leadership within TSLC are so inspiring and I am excited to work alongside Deepak and the team to build a marketing ecosystem that’s relentlessly innovative and customer-obsessed.”
The company was founded in Singapore in 2016, and is operating in India under the name CASHe. It uses artificial intelligence (AI) and is a credit-lead full-stack digital lending platform. Its mission is to expand credit access by simplifying loans and providing hyper-personalised and affordable financial solutions to underserved mainstream consumers in core emerging and frontier markets across the world.
They have raised over $100M in strategic equity and debt capital over the last five years. It is now on the quest to expand in markets like APAC, Middle East, LATAM and Sub-Saharan Africa. “We have secured balance sheet commitments from well-established banking partners and are in an enviable pre-launch stage in markets as diverse as Bangladesh, MENAT and Mexico. We are committed to tech-based, globally scalable, data-driven financial wellness, and are attracting exceptional global talent who are leaning into our mission. I am privileged to see top talent join us, further reinforcing our culture of purpose-orientation, obsession with sustained execution and a drive to create positive impact,” said Saluja in the statement. The Social Loan Company appoints Shagorika Heryani as Chief Marketing Officer