SINGAPORE: PR agency WE Communications has appointed Sara Pereira as its regional technology practice lead in Asia Pacific. The appointment comes in line with the agency’s aim to continue its growth in servicing regional and global technology clients across its network. Pereira joins WE with more than 20 years’ experience running marketing communications programs across the APAC region. She was previously with Ogilvy, helming the role of regional lead across communications, technology and entertainment functions. At Ogilvy, she was responsible for building its technology and social practices across 10 regional markets, working with clients ranging from fast-growth startups to Fortune 500 companies in the eCommerce, social media, and consumer and business technology products industries.