With this new role, Publicis Groupe will bring all markets including Singapore, Indonesia, Malaysia, Philippines, Vietnam and Thailand under one leadership. With South East Asia led as one region, it will create even more opportunities for all of our talents and clients, while leveraging the individual strengths of each country so that in turn they can play a bigger role in this large ecosystem.
Randhawa will start her new role on June 1st and be fully responsible for all the operations of Publicis Groupe in the South East Asia region, from creative to media, influence, production, commerce, data, tech and clients. Her priority will be to drive impact for our clients by making them win in a platform world. She will be based in Singapore, reporting to Loris Nold, CEO Asia Pacific, Middle East and Africa, Publicis Groupe.
Randhawa is one of the most accomplished and inspiring leaders in the region. Most recently, she was APAC CEO for Mindshare and Executive Chair for Greater China, a position she was appointed to in March 2018. Prior to that role, she was CEO of Mindshare China, a role she took on at just 34. And before that, she held client leadership roles locally, regionally and globally on clients including L’Oréal, Nestlé, PepsiCo, Yum! and Nike across Delhi, Mumbai, Beijing and Singapore. Amrita is no stranger to Publicis Groupe as she was with Starcom in Bangalore between 2003 and 2005.
Says Amrita Randhawa “The opportunity to bring data, technology, creativity and media together for clients in one seamless offer. The opportunity to lead a region that still has so much headroom for growth for clients. Those are simply not opportunities you can say no to. Add to that how every conversation with Loris and the team at Publicis started and ended with passion, enthusiasm and commitment to the need to be in service of the transforming needs of clients, not just as a groupe but as an industry, and I was sold. The vision and authenticity specifically around unleashing the best within people to deliver change was refreshing, leaving me impatient to start. I’ve had a dream run at Mindshare with mentors, colleagues, friends and teams that have made work a joy – they have nothing but my best wishes”.