BENGALURU –  Online fashion retailer Myntra will be helmed by Nandita Sinha as the chief executive officer, starting from January 1, 2022. She has been with the parent company Flipkart since 2013, with her last outing being that of Vice President of customer growth, media and engagement in which she led the e-commerce giant’s marketing efforts.  

Nandita’s appointment comes in the wake of her predecessor Amar Nagaram deciding to leave the company to pursue his own venture. This also makes her the first woman to take a higher leadership role in one of India’s first unicorn start-ups. Before taking up her current assignment, she led several categories at Flipkart including home and furniture, lifestyle accessories, food and nutrition, books and media, auto accessories, FMCG and health and beauty. 

Flipkart Group CEO Kalyan Krishnamurthy, who Nandini will report to in her new role, said in a statement, “Myntra is integral to the group as an organisation that leads the charter on fashion, beauty, and lifestyle, solving the dynamic needs of the modern fashion-conscious consumer. As the forerunner of several innovations and unique consumer experiences, our aspirations continue to grow for Myntra as a separate company.” He expressed confidence in her ability to lead the company into its next phase of evolution. 

The group recognises Nandini as a seasoned leader in the consumer internet space, wIth deep expertise in leading businesses and tech-pivoted growth and innovation. They also said that she has put her exemplary people skills to good use by grooming several future leaders. 

Before joining Flipkart, she has worked with brands like Hindustan Unilever and Britannia in various managerial roles. She also co-founded an e-commerce platform that focused on products for babies and toddlers, just before joining Flipkart. Nandini is an alumnus of Indian Institute of Technology (IIT-BHU), Varanasi and Faculty of Management Studies, New Delhi. 

In the company’s press statement, Nandini said, “I am very excited about my new role and look forward to the opportunity of driving Myntra’s vision of democratising fashion further while working with a very talented team at Myntra.”