MILWAUKEE (Wisconsin) – Harley-Davidson Inc. has hired its first female chief financial officer, a former executive from Tyson Foods. The Milwaukee-based motorcycle maker said in a news release that Gina Goetter would become its CFO Sept. 30.
Goetter will help lead a company that has been dealt a tough blow during the coronavirus pandemic and associated economic downturn. Harley reported a loss of $92 million in the three-month period that ended June 30. Its U.S. retail motorcycle sales fell 27% in the quarter – the steepest decline in at least six years.
“Gina is a CFO with the experience to drive a transformation of core processes and reporting for improved operational efficiency,” said Jochen Zeitz, chairman, president and CEO of Harley-Davidson, in a statement. “We have a diverse management team structured in a new way that is designed to fuel Harley-Davidson’s brand desirability and lead Harley-Davidson as a high-performing organization.”