MILWAUKEE (Wisconsin) – Harley-Davidson Inc. has hired its first female chief financial officer, a former executive from Tyson Foods. The Milwaukee-based motorcycle maker said in a news release that Gina Goetter would become its CFO Sept. 30.

Goetter will help lead a company that has been dealt a tough blow during the coronavirus pandemic and associated economic downturn. Harley reported a loss of $92 million in the three-month period that ended June 30. Its U.S. retail motorcycle sales fell 27% in the quarter – the steepest decline in at least six years.

Goetter was most recently senior vice president and CFO of Tyson Foods‘ prepared foods segment. Before Tyson Foods, she worked at General Mills Inc.

“Gina is a CFO with the experience to drive a transformation of core processes and reporting for improved operational efficiency,” said Jochen Zeitz, chairman, president and CEO of Harley-Davidson, in a statement. “We have a diverse management team structured in a new way that is designed to fuel Harley-Davidson’s brand desirability and lead Harley-Davidson as a high-performing organization.”

Harley-Davidson announced in July that Chief Financial Officer John Olin had left the company. Olin had been with the company for 17 years.